Does your business have a memorable name with foxi Algo
Having a good business name is a very important factor in standing out from the crowd. I get very frustrated when I see businesses with names that really don’t seem to make sense to me. Sometimes I think people try to be too clever when it comes to naming a business.
If you have a million dollars to promote your business name you can saturate television and newspapers to educate the general public. If you have a limited marketing budget your name becomes another marketing tool, not a marketing liability. By all means choose a name that is different and funny but try to tell people what you do.
Everyone will want to give you their opinion when it comes to choosing a name. How do you decide what is right and what is wrong? There is probably no right or wrong but there are a few points that can increase the effectiveness of your name. Try some of these:
- Try to include what your business does in your name.
- You can include your name to give the business a more personal feel.
- Include your location if you plan to focus on one area.
- If you specialize try to put that in your name as well.
Our business name used to be ‘Australian Business and Marketing Solutions’. People had fallen asleep by the time they were half way through it. We became known as ‘Solutions Marketing’ which suited us as it said what we do in a fairly simple way. As our business grew and we began to take on more corporate and government work we changed our company name to ‘The Marketing Professionals’ to reflect a new image and a level of professionalism that we were aspiring to.
The point to this is that business names can change and it isn’t the end of the world. While I am not an advocate for changing your name once a week, I do believe that if you have a poor business name that is confusing you should change it. Business names evolve and what you were called five years ago may no longer be relevant for what you do today.
I often laugh when I remember coming across a bakery in the middle of America that was called something like Randy’s Auto Repairs. I found it intriguing so I had to go inside and ask why. Randy told me that he was a lousy mechanic but a great pie maker. Over the years people stopped coming to him for mechanical work and started coming for his peach pies (which were simply sensational I might add) so he decided to do what he did best.
Finally, Decide what type of message you would like to give your customers and then decide on a name to suit that image. Don’t be afraid of changing your business name if the focus of the work you offer or the products that you produce have changed.