How To Make a cheap television Advertising commercial with Foxi Algo
Television advertising can be expensive but of all the major mediums it can produce the best results in a very short amount of time. We have produced television commercials that have cost $75 000 and some that have cost $200. Both have very different applications but both have been equally successful.
The key to success with television advertising is producing a good commercial and placing advertisements in quality time slots. The most important point to remember is to decide what message you want to get across and stick to it. Too many companies try to say too much, leaving the customers confused about what they should do next. People tend to switch off and ignore poor advertisements.
Some of the key points to consider when producing an effective low-budget television commercial include:
- Plan the commercial to run like a story. Have a start and a finish.
- Decide on three or four key points that you want to get across.
- Try to be humorous. Cheap advertisements are OK if they are funny.
- Make sure people know where to find your business.
- Tell the people watching your commercial why they should buy something from your business.
- Test the commercial before airing it by showing it to friends and colleagues.
- Accept the fact that some people should never stand in front of a camera.
Television stations have all the necessary staff to help you produce your own advertisement. However, it has been my experience that you will have much greater success if you have a rough idea of what you want before you get started.
Once you have paid for your television commercial you own it. You can take a copy and play it on any television station you like. This policy may vary from station to station so make certain it is clarified beforehand.
Television commercials do have a limited life. While it would be ideal to make a new one every few months, very few businesses could afford to do this. Look at having a maximum shelf life of 12-18 months for your advertisement. Any longer than this and you will actually be doing your business more harm than good.
When it comes to placing your commercials, the important point to remember is to air them as often as you can afford in a short burst. What this means is that it is better for your commercial to be aired seven times in one night than once every day for seven days. This is called frequency.
Television commercials work because of their repetitive value. You can often negotiate with television stations for special rates. Remember that you will pay more for commercials aired during popular television programs but you will also reach a much greater number of viewers.
Finally, Television advertising can produce great results but if you haven’t got enough money to make a good commercial and to air it often enough for people