The Best Explain 2021 About The Warming up customers

Almost any contact you have with your customer before you meet will help to keep your name at the foremost of their minds. Giving ‘free’ advice to your customers demonstrates that you are thoughtful and considerate of their needs - in other words a million miles away from any ‘pushy salesman’ images they might have in their minds.

The Best Explain 2021 About The Warming up customers

The Best Explain 2021 About The Warming up customers

 

 

Meeting a ‘cold’ prospective customer should be avoided if at all possible. Finding different ways to interact with your customer before you ever meet will help you to sow the first seeds of rapport. So, when you do finally meet for the first time, your customers will almost feel that they know you and trust you.

Once you have done your research think of valid reasons to get in touch with your customer. The following list may provide you with a few ideas:

  1. Posting them a letter (or sending an e­mail) confirming the time and date of your meeting. Perhaps you could add a few paragraphs in the letter about something that you have in common or reminding them about mutual acquaintances or how you got in touch with them.
  2. Telephoning your customer to confirm that the time and date of your meeting still works for them. If appropriate, for example, you could ask, ‘I wanted to check that 3.30pm on Friday is still good for you - because I know that this is a very busy month for you.’ This shows your customer that you have their best interests at heart.
  3. Enclosing an article on something relevant that you have seen in the newspapers recently. From your research you may know something that interests them - either from a business perspective or a personal point of view. And don’t forget to mention in your covering letter how much you are looking forward to meeting them.
  4. Sending them a brochure or any marketing information about your services. Alternatively, you could enclose a small sample of any product or physical materials that you use.
  5. Telephoning with a tip or piece of advice that may help them out. For example, sometimes you can help one customer by putting them in touch with another customer of yours.*

Almost any contact you have with your customer before you meet will help to keep your name at the foremost of their minds. Giving ‘free’ advice to your customers demonstrates that you are thoughtful and considerate of their needs - in other words a million miles away from any ‘pushy salesman’ images they might have in their minds.