features and benefits How To Understand It 2021

The features and benefits How To Understand It . so Having the most fantastic services in the world isn’t worth anything unless you can convince your customers of the benefits of using your services. You really need to be able to differentiate between the features and benefits of your services.

features and benefits How To Understand It 2021

features and benefits How To Understand It 2021

 

 

The features and benefits How To Understand It . so Having the most fantastic services in the world isn’t worth anything unless you can convince your customers of the benefits of using your services. You really need to be able to differentiate between the features and benefits of your services.

  • Features are how you would describe your product or services. In order to map out the features of your service, think about the following questions: ‘What is your service?’ ‘What elements make up your product or service?’
  • Benefits are what your products or services actually do for a customer. The key question here for you to answer for yourself about each feature is: ‘Why does this feature help my customer out?’

For example, one feature of your service may be that you are a chartered or certified professional. However, you need to spell out the benefit of this to your customer - this means that you have guaranteed expertise over other people without the same qualification.

Or a feature of your product may be that it comes in different colors. But the benefit may be that the color can match that of the customer’s house or office.

Or imagine that a feature of your business is that you can deliver goods on any day of the week. The benefit to the customer is therefore that it will conveniently fit their schedules.*

The following list of words and phrases may help you to think about the best ways of describing the benefits of the particular services that you provide:

  • Saves you time.
  • Is more cost-effective.
  • Is more relevant to your customers/clients/ readers.
  • Will be more convenient.
  • Is more comfortable.
  • Delivers results.
  • Lowers the risk of damage or breakage.
  • Requires no maintenance.
  • Wastes less energy.